The SJ Family Foundation channels the Joyner family's values of resilience, generosity, and love into the communities that need it most.
"We built this foundation because we know what it means to need someone in your corner."
Founded by former NFL Pro Bowler Seth Joyner and his wife Kendra, every program, every dollar, and every gift box goes directly to real families in our community — not overhead, not bureaucracy. People first.
Our flagship holiday program pairs donors with deserving families — providing gifts, groceries, and hope during the season that matters most.
Support a Family →From school supply drives to mentorship clinics, we invest in the next generation — giving young people the tools to achieve their full potential.
Invest in Youth →We work with local businesses, healthcare providers, and community leaders to create sustainable support that goes beyond one-time giving.
Become a Partner →Buying a box IS the donation — and it ships directly to you or a recipient you choose.
You purchase a box and it ships to you (or someone you choose as a gift). That purchase price IS the donation. A small portion covers box production; the rest goes directly to the SJ Foundation's Adopt-A-Family program. One transaction — you receive something meaningful, and a family in need receives real support.
Six distinct buyer audiences — all connected by belief in Seth and Kendra's mission. The corporate buyer alone could fund the entire first run.
NFL and Eagles fans who already follow Seth — they want to support him beyond the screen, and this gives them a meaningful way to do it.
Seth's NFL and media network opens doors to companies buying 50–200 boxes at once for employee gifts, client appreciation, or sponsor activations. Biggest revenue driver.
Kendra's premium fashion customers already spend on elevated personal care — they align perfectly with a feel-good family box and discover the foundation through her brand.
People who want to give but want something tangible back. A $75 box beats a faceless Venmo transfer — they get a premium experience and fund a family.
Former players who understand giving back — many have their own foundations. Seth's relationships here are deep and these are high-value buyers.
Two cities that claim Seth as their own — built-in loyal audiences with a personal connection to his legacy, ready to support his family's mission.
Our sponsors don't just write checks — they become part of the SJ family and get visibility across our entire platform.
Kendra Joyner's premium fashion and styling brand. As founding sponsor of the SJ Family Foundation, Divine9's is featured in every Champion and Legacy gift box — reaching Seth's full audience with every sale.
Visit Divine9's →Our first community partner — supporting the Adopt-A-Family holiday program and helping the SJ Foundation deliver real support to deserving families each season.
Learn More →Partner with the SJ Family Foundation. Your brand reaches Seth Joyner's audience across NFL networks, media, and community events — and goes inside every gift box.
Get Sponsor Info →Every dollar goes directly to our community programs — not overhead. Choose how you want to give.
Choose an amount or enter your own. Every dollar helps a family.
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